The T-shirt evolved from undergarments used in the 19th century, through cutting the one-piece “union suit” underwear into separate top and bottom garments, with the top long enough to tuck under the waistband of the bottoms. T-shirts, with and without buttons, were adopted by miners and stevedores during the late 1800’s as a convenient covering for hot environments.
So you’ve identified a gap in the market, figured out how to fill it, and have created a product you think people will love. Now what?
Daymond John — prolific investor, business owner and star of the hit TV series Shark Tank — recently sat down with Shopify’s TGIM podcastto share his best tips and strategies for marketing your brand new product. Here’s what he had to say:
One key way to establish trust and credibility in your industry is to give the appearance that your company is much larger than it is. Even if you have a small budget, you can invest in products and services that allow you to look and feel more like a corporation, even though you’re still a small business.
We are currently taking “if win” orders. Ordering starts on Tuesday following the Super Bowl and any orders received this week will begin shipping the following week. Printing and shipping will continue based on demand.
Sometimes we get our wants and needs confused….I’m learning to focus more the things and people I need in my life not the things and people I want. Things and people you need in your life are meant to bring you to a higher level in life. I’m putting my wants aside and learning to appreciate my needs.