So you’ve identified a gap in the market, figured out how to fill it, and have created a product you think people will love. Now what?
Daymond John — prolific investor, business owner and star of the hit TV series Shark Tank — recently sat down with Shopify’s TGIM podcastto share his best tips and strategies for marketing your brand new product. Here’s what he had to say:
One key way to establish trust and credibility in your industry is to give the appearance that your company is much larger than it is. Even if you have a small budget, you can invest in products and services that allow you to look and feel more like a corporation, even though you’re still a small business.